How To Use Facebook Groups to Boost Your Blog

 

Your personal profile and your blog fan page aren’t the only ways that you can use Facebook to promote your blog.

I’ve found that there are three different types of Facebook groups for bloggers.  I like to make sure that I’m involved with a few of each type, especially chatty groups and engagement groups.

Chatty Groups

These are my favourite Facebook groups to be part of. I love getting to know other bloggers and I learn SO much from them. One of the best things about the blogging community is how supportive everyone is of each other and how we try to help each other instead of competing and bringing each other down.

I would recommend getting stuck in and help out/answer questions as much as possible. You never know who you might end up talking to!

Most of these groups do have a Link Drop thread once or twice a week where you can share your content, but it’s not their main focus.

Some of my favourite groups are:

Boss Girl Bloggers
Female Entrepreneur Tribe

Growth and Engagement Groups

When you’re joining one of these groups, make sure that you read the group rules. If the rules state that you must reciprocate likes/pins/comments to everyone in the thread – this is what you must do. If you don’t abide by the rules, you risk being removed permanently from the group.

These groups don’t just help to increase engagement on your blog, you can use them to grow your Instagram, Twitter, Pinterest and BlogLovin’ accounts too.

Blog Passion Project
Show Your Blog Love
Pinterest Pals (they also welcome Pinterest-related questions!)

Link Drop Groups

I’m in two minds about these. I don’t think there is an awful lot of benefit in these groups if you just drop your link and go. There are a lot of Link Drop groups with no particular niche, so everyone is dropping links and they disappear into cyberspace within seconds.

However, I am a member of a few Link Drop groups which are niche-specific and I do really enjoy scrolling down and reading the latest posts in my niche.

Bloggers Share and Engage (For beauty, fashion and lifestyle bloggers)

Facebook blog laptop

The Pro’s and Con’s of Using Facebook Groups to Boost Your Blog

Pro’s

1. It’s a great way to meet and connect with like-minded bloggers from all over the world.

2. If you use the growth and engagement groups effectively, you can get a HUGE amount of traffic to your blog.

3. It’s a great way to get HONEST opinions and reviews. Brands are obviously going to use sales-pitch techniques to try and convince you to use their products/services but your friends in the blogging community will give you the truth about what’s worth investing in, and what isn’t!

4. Collaboration Opportunities! Some groups allow brands to advertise opportunities on their walls. Other groups have specific threads for bloggers to pitch their ideas to other bloggers for collaborative posts!

Con’s

1. “Like for Like” threads in engagement groups aren’t exactly the most organic way to grow your accounts/followings but it’s a good way to get started.

2, It can be really time-consuming – especially if there are huge number of participants in the thread and you have to reciprocate to all of them.

Overall I really do think that joining Facebook groups to promote your blog and/or social media is worth it, if you do it right!

It’s one of those “you only get what you give” situations. If you put in the time and effort to engage with your groups – you’ll see the benefits in your blog traffic and engagement rates. If you post-and-run, the only time you’re wasting is your own!

Let me know which Facebook groups you love being part of in the comments below!

4 Comments

  1. Kyla Matton Osborne
    February 13, 2018 / 2:45 am

    I couldn’t agree more with what you’ve said about the engagement groups and link drop groups. I tend to prefer the engagement groups, as the results are often far better. But they do take a lot of time. And sometimes, the link drop groups develop a core of users who are genuinely interested in one another’s content. So they’re worth checking out. Even if only 1/10 offers engagement or significant results in terms of traffic, it can help to try them out for a bit,

    • megansays
      Author
      February 13, 2018 / 9:12 am

      Hey Kyla 🙂 Thank you so much for reading. I like the engagement groups too – they definitely bring results and I agree about the link drop groups. If you can find one within your niche or where everyone is genuinely interested in each other’s content it’s 100% worth getting involved x

  2. betterthangoodenough123
    May 17, 2018 / 7:35 pm

    Hi Megan, I briefly tried one blogger group on Facebook. It turned out the requirements to be part of the group were quite daunting (I have a full time job besides my blogging addiction, er, I mean hobby… 🙂 and the tone of the interaction was really bossy! It felt very different to me than the Twitter groups I engage with, which I have found to be truly authentically collaborative and lovely. All that said, based on your post I’m going to give it another go! Thanks for the advice as always!
    Joan Senio
    @joansenio1
    Kindness-compassion-and-coaching.com

    • megansays
      Author
      May 18, 2018 / 9:58 am

      Hi Joan – thank you so much for getting in touch. I have been a member of groups where the Admin has gone a bit power-crazy and end up coming across as condescending and rude! I ended up removing myself from these groups and joined ones like Blog Passion Project, Show Your Blog Love and Boss Girl Bloggers where everyone is kind and supportive of each other. It really makes a big difference and I would definitely recommend those 3 groups.

      Thank you so much again for reading x

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