Have I Fallen Out of Love with Blogging?

Hello again friends, it’s been a while since I’ve been blogging.

If you’ve been visiting my blog over the last few weeks, despite my not being online much, please know that I hugely appreciate your dedication and interest in my content. It means so much to me that I was still getting great page views every day even when I wasn’t posting.

I’ve been going through a challenging time in my “offline” life lately. I’ve been having a lot of anxiety/panic attacks and generally feeling completely drained. As a result, I haven’t had the energy or motivation to write content. Don’t worry – I’m working through it and I hope you can stick with me as I try to get back on track. This one of the reasons why I haven’t been as active on my blog/social media as I usually am.

The other reason is that I’ve become a bit disillusioned with the blogging world and with my own brand.

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The Blogging Community

One of the things I’ve said over and over again is how much I love the blogging community. I love how everyone is so kind and helpful towards each other. It is still like that, promise.

It’s just that I’ve been seeing a lot of people gain a huge amount of followers overnight due to “follow train” threads. If that’s what you want to do, that’s great, you do you. But I feel like these threads take away from authentic growth. There’s too much focus on how many followers you have and trust me, having loads of followers doesn’t always translate to loads of page views.

If you’re following me, either as a blog subscriber or on Twitter/Instagram/Facebook, I want to you to be following me because you have a genuine interest in my content, not because you expect a follow back. Similarly, I want my Twitter/BlogLovin’ feed to be full of the content and bloggers I love to read about. And I’m sure plenty of others feel the same.

That’s basically all I’m saying on that topic for now. It’s time to focus on Megan Says and what’s next for my blog/brand!

So what am I going to do about it?

I hear you all asking this question – this post has been a bit of a rant so far, but don’t worry – I have a plan!

Change My Content

My dream for Megan Says is for it to be a fun and authentic place to be. Over the last while I had been writing posts to meet an imaginary deadline in my head. It wasn’t fun and it certainly wasn’t my best work. I’ve been thinking about the kind of content that I want to create, and the content that I ENJOY creating. I know you should really try and write for an audience, and I’ll still do that, but it’s no good if I’m not enjoying what I’m doing. It is important to create “evergreen” content (content which is relevant all year round and isn’t date-specific). However I find writing my “monthly favourites” and “life updates” really fun and I don’t want to lose that.

Related Post: My June Favourites and a Life Update

I’ve been travelling a lot lately, so I want to create a section on my blog for that too. I also want to talk more about apps, gadgets and all things tech. So there’ll be a place for that too.

To put it simply, I want to make my blog more personal and versatile. It would be nice to feel like I can share ANYTHING with you guys instead of trying to fit all my content into a select few boxes.

I want to share my experiences and what’s going on with me, with a view to helping others. That might be by recommending a product, sharing tips or simply just letting my readers know that they’re not alone.

Stop Worrying About Stats

As a blogger, it’s hard not to get caught up in page views, subscriber counts and all that jazz. But like I said above, I want to create content that’s going to be exciting for you to read and for me to write. A change in attitude is needed. Instead of writing content that I think will boost my numbers, I’m going to share things I’m passionate about and that I think my regular readers will be passionate about too. If numbers follow, that’s GREAT. If not, that’s ok too.

Sack the Schedule

This is a big part of what was getting me down. This imaginary deadline in my head – I absolutely MUST get a post online by THIS time on THIS day or else my site would go down, my DA would plummet etc etc. Obviously this wasn’t going to happen, but it was stressing me out and making blogging a lot less fun. From now on – I’m going to post regularly, maybe once or twice per week, but I’m getting rid of the pressure.

On that note, make sure that you subscribe to my mailing list to make sure you’re the first to know about my latest posts.

Continue Working With Brands

Working with brands and building relationships with them is one of my favourite things about being a blogger. I’m going to keep this up, and make a huge effort to reach out to other brands which I feel are relevant to, and match the purpose of my blog.

Re-Branding

I’ve taken the decision to basically start over. I won’t be changing the name of my blog – MeganSays is my baby and I want people to still be able to find me easily online. Besides, my re-branding doesn’t require a change of name – so why go through the hassle? I also won’t be deleting any of my old posts (but they will be re-catagorising and re-jigged a bit!).

What I will be doing is totally redesigning my theme, logo, post categories, the type of content, blogging schedule – ALL OF THAT. I really hate that blogging was starting to feel more like a chore than a passion and I am DYING to get that passion back.

If you’re thinking about doing the same – I would HIGHLY recommend checking out this e-book by Summer from Coffee With Summer. Working through it has really got me thinking about my blog and what direction I want it to take. This isn’t an affiliate link – I just think it’s totally worth investing in and really well put-together.

I hope that you will all stick with me on my journey to make this blog a fun, authentic and exciting place (for all of us!) Watch this space!

 

falling out of love with blogging pin

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