Growing your blog can be a long slog (hey that rhymed!) but there’s nothing more rewarding than seeing results after you’ve put your heart and soul into a project, no matter what it may be! I’ve been trying (and I think succeeding!) to grow my blog since October 2017. There have been so many highs and lows along the way, it definitely hasn’t been smooth sailing and I think it’s important that this is made clear to new bloggers!
It’s easy to be sucked in by the claims made by clickbait pins on Pinterest “How To Get 1000 Views in Your First Week” etc but the reality is, blogging takes a lot of bloody hard work and NOBODY starts with 1000 hits.
So if you’re feeling disheartened, or that your blog isn’t growing as quickly as you would like/expect it to, here are some things to remember:
*This post contains affiliate links which means I may receive a small commission if you make a purchase. This is at no cost to you! I will not endorse any products or brands which I do not believe in*
Growing Doesn’t Always Revolve Around Numbers
Every blogger wants people to read their work. Of course they do, but it’s easy to get bogged down by numbers whether that’s page views, re-pins or subscribers. There have been times where I’ve been disappointed that my daily pages have fallen slightly below what I’m used to, but you know what? THAT’S LIFE. There are going to be slow days but there are also going to be days where your new post BLOWS UP and you get loads of hits in one day. Swings and roundabouts people.
The main way that I try to distract myself from worrying about numbers is to focus on GROWTH in other ways. For example, if I’ve received some lovely comments on a recent post, or some social shares – that’s more important to me. If someone has taken time out of their day to leave me a comment to say how much they enjoyed my post, that means more to me than 10 views. Engagement is key.
Of course, it’s also pretty sweet to get an e-mail saying that I’ve made some affiliate sales too!
Enjoy What You’re Doing
Some aspects of blogging are necessary evils. What these are to you depends entirely on what you enjoy.
For example, I find growing my mailing list a bit of a chore. I’m not the most creative person in the world so that #1 tip for growing your mailing list “Offer a Freebie” doesn’t really fill me with inspiration. I wouldn’t even know where to start. Don’t get me wrong, I love connecting with my readers through my fortnightly newsletters but I want people to subscribe because they genuinely love my content, not just because I’m giving them something free. But at the end of the day – I know you’ve gotta do what you’ve gotta do.
This is my long-winded way of saying “Yes there are some things that you need to do that aren’t so fun but don’t burn yourself out over them”. If you’d rather place your focus on making Pinterest your #1 source of traffic or growing your brand in other ways – you do you.
Don’t Dwell On Missed Targets
If you are the target-setting type – it’s easy to feel down when you don’t meet your goals. Feeling disappointed about missing your target is totally normal, but don’t let it put you off. We’ve all asked ourselves at one point or another “What’s the point?” or “I’ve done everything I’m supposed to, why isn’t this working out?”
Instead of packing it all in, see a missed target as an opportunity. Tell yourself “Ok this strategy isn’t working – time to try something else”
When it comes to blogging, I’ve found that pretty much everything is trial-and-error. You’ll find something that works – it just takes time! And it’s a great way to learn new skills.
I’m going to re-vist those words “growth” and “progress” again now. I don’t set myself specific targets each month – but I set my goal at “progress”. For example, if I got 3000 page views this month – my goal for next month would be to get more than that. Whether that’s 3001 or 3500 – it’s all progress. Essentially I’m only racing against myself.
You Can’t Always Cover All Bases
It’s as simple as that. These days, it’s not just about managing your blog. There is an expectation for bloggers to be super-active on social media too. There are so many social media platforms nowadays: Twitter, Facebook, Instagram, Snapchat, music.ly, Pinterest, Google + and there are more and more launching every week. It would virtually impossible to keep up with the all.
I mean, if you’re absolutely hell-bent on being really active on every single social media platform, you could hire a VA (Virtual Assistant) to help you out, but not everyone is in a position to be able to afford this. Especially at the very beginning of your blogging journey.
As great as it would be, you’re not Superman/Superwoman
No-one in this world is a good at everything.
For example, I know I’m a terrible photographer. I do my best to take some decent quality photos for my product review posts but when I’m writing a factual post, I tend to stick to stock photos from Ivory Mix or ones I’ve received through my Just Add Blog subscription.
What I’m trying to say is that if you’re struggling with an aspect of blogging, there are resources (and other amazing bloggers) out there to help you.
Everyone’s Journey is Different
There is no single path for bloggers and there are so many different factors which affect how your blog performs.
One of the worst things you can do is compare yourself to others. Especially when you’re just starting out and you’re comparing yourself to someone who’s been blogging for years and has a huge following.
Your blog and content is unique. That’s why your readers subscribe. They love what you do. Don’t lose sight of that on the bad days.
I hope this has given some of you a fresh perspective if you’ve been feeling disheartened about growing your blog.
I would never claim to be a pro-blogger but I love helping others. If you have any blogging-related questions – please don’t hesitate to get in touch, I’ll do the best I can to help you and if I can’t give you the answers you need, I’ll signpost you in the direction of someone who will.