Social Media accounts are essential channels for promoting your content. I want to use this post to really focus in on Facebook and how you can use it most effectively to grow your blog.
I’ve broken my guide down into 3 easy-to-manage sections and I hope you find them helpful.
Lets get started!
1. Share Your Posts on Your Personal Facebook
I know a lot of people like to keep their “personal” and “blogging” lives separate and that’s totally fine. However, if you don’t mind the two worlds merging, it’s worth sharing your blog posts to your personal Facebook account.
Personally, I don’t share every single blog post to my personal Facebook account because some of my posts are just too niche. For example, only a few of my Facebook friends are bloggers so my blogging tips posts probably won’t appeal to the majority of my friends.
Besides, chances are, my Facebook friends who are bloggers will have already liked my MeganSays Page and they can keep up with my blogging-related posts there.
On the other side of the coin, I’ve found that a lot of my Facebook friends do engage with my mental-health and lifestyle content, so I share those posts on my personal account.
2. Create a Facebook “Fan” Page for your Blog
It took me a while to start up my Page. In fact, my blog had been live for just over 2 months before I set mine up and I really wish I had bitten the bullet sooner.
The main reason that it took me so long was because it just seemed obnoxious. I hated the use of the word “fans” instead of “readers”. It was a real “Who do you think you are?” moment. However, a lot of my favourite bloggers had written that a Facebook page was a “must-have”, so I put my reservations aside and went for it.
It’s really easy to set up your page and there’s an app you can download for your phone or tablet so it’s easily manageable while you’re on the go.
Unfortunately, just like Instagram, Facebook Pages has an algorithm that few can say they fully understand.
When you publish a post on your Facebook Page, the algorithm only allows this post to be seen by approximately 2% of the people who have “liked” your Page. Annoying, right?!
From there on, the reach of your post depends upon the levels of engagement from the people who have been lucky enough to see your post on their feed.
Facebook do provide the opportunity to use promoted posts to support your content but
The Insights features also allows you keep an eye on your analytics so you can see which content is performing well.
3. Join Facebook Groups
If you’re a blogger and you haven’t joined some blogging Facebook groups, you’re seriously missing out. Since I started using Facebook groups to engage with other bloggers, my traffic has increased massively. It’s also a great way to learn tried-and-tested tips from other bloggers. One of the things I love most about the blogging community is how helpful and encouraging people are towards each other.
I’ve written a full post on how you can use different types of Facebook groups to grow your traffic and reach.
Now that you’ve discovered all the ways Facebook can help you grow your blog – why not check out: