So you’ve written a piece of content to be proud of – now you have to make sure that people read it! As a blogger, they say that 20% of your time should be spent CREATING your content, and the other 80% should be spent PROMOTING it! I’ve put together a list of places that you can promote your latest blog post to gain more traffic and MAXIMUM exposure.
*This post contains affiliate links which means I may receive a small commission if you make a purchase. This is at no cost to you! I will not endorse any products or brands which I do not believe in*
I know some bloggers prefer to keep their blog completely separate from their personal profile, which is totally ok! But for those who are happy for the two worlds to merge, sometimes your family and offline friends are the people most likely to share your content!
There are hundreds of Facebook groups for bloggers, dedicated to content promotion. Make sure you read the rules of each Facebook group that you’re in. Participate in promotional threads as often as you can, and reciprocate comments, likes etc with other bloggers. If you just link-drop and leave, you will run the risk of being removed from the group.
The amount of traffic that you get from these groups really depends on how much you participate! These comment for comment, like for like etc threads can take up a lot of time and energy at the beginning but once you start to build your following it’s less stressful and more fun.
I was reluctant to start a “fan page” for my blog at first, because it felt a bit weird to use the word “fans” instead of “readers”. It was a real “Who do you think you are?” moment. Saying that, I’m so glad I did. Facebook pages are a great way to increase your traffic. Chances are that if someone has taken the time to “like” your page, they’re genuinely interested in the content you’re putting out.
The Facebook Insights features also allows you keep an eye on your analytics so you can see which content is performing well. The algorithm used by Facebook means that the more “likes” and “shares” that you get, the more people will see your posts on their feed.
Twitter is one of my favourite places to promote my content. It’s such a fast-moving platform so you can afford to share your post a few times per day without looking spammy. There are loads of accounts on Twitter dedicated to re-tweeting blog posts. Get their attention by following/tagging them and using their dedicated hashtags in your tweets.
Here’s an example of how I structure my promotional tweets:
Written some amazing content? Here are 13 Places To Promote Your Latest Blog Post: ✨https://t.co/bc2MFyU3Fv…#BloggersBlast #bloggerstribe #blogginggals #GRLPOWR @FemaleBloggerRT pic.twitter.com/CoVxd3Ykf8
— Megan (@MsMegan91) 7 January 2018
Lots of these accounts also hold regular “chats” which are a fun way to meet and engage with other bloggers, and promote your content at the same time.
If you’re a blogger and you’re not on Pinterest, you are missing out on a TONNE of traffic. Make a “pin” for every single blog post you publish. Don’t get me wrong, it takes a while to get to grips with Pinterest but stay with it! It’s become one of my biggest traffic sources. Once I got my head around the fact that Pinterest is a search engine NOT a social media site, it all clicked into place for me.
Pinterest Group Boards
Pinterest Group Boards are basically what it says on the tin. They are boards with a bunch of different collaborators and pinning to these boards opens your blog to a huge number of potential readers. Don’t forget that it’s as important to pin other blogger’s content as it is to share your own. Pinterest group boards are invitation-only. If you find one you’d like to join, contact the board admin and they’ll let you know the next steps.
First and foremost, Tailwind is a scheduling tool which you can use to schedule your Pins for Pinterest. It’s a way to make sure that they’re pinned at the optimum time, when most users are online to see them. A Tailwind Tribe is an online community made up of bloggers and influencers usually all from the same niche. The idea is that you promote your blog posts/Pins in the Tribe and if your Tribemates like what they see, they’ll share it to their Pinterest Boards.
Ask any blogger about Instagram and they’ll tell you about that pesky algorithm. Since Instagram removed the chronological aspect of the app – it’s harder and harder to make sure that your content is seen, even by your own followers. Not to mention the fact that you can’t put clickable links to your blog in your Instagram posts.
However, that’s not to say that you shouldn’t use Instagram to promote your posts. If a follower is genuinely interested in your content, they will take the time to go to your profile page and click the link in your bio. Even with the almost-impossible algorithm, I still get a decent amount of traffic from promoting my posts on Instagram.
Bloglovin’ is like Twitter for blogs. Once you claim your account on BlogLovin, every time you add a new post, it will appear on your follower’s feeds. I use Bloglovin’ to follow all my favourite blogs instead of subscribing to lots of e-mail lists as they tend to get lost in my inbox.
StumbleUpon is a social bookmarking site which helps you to discover content tailored to your interests. I publish all my new posts on StumbleUpon and I get quite a lot of returned traffic from there. I have found that the more posts that you rate and “stumble”, the more often your post will appear for other readers. All in all – it’s an easy way to drive traffic to your blog with minimum work on your part.
Getting a mailing list put together is one of my blogging goals for 2018. It’s an easy way to ensure that your most loyal readers know about your new posts straight away. I feel that I’m definitely missing out by not having one, so it’s a priority for me in the next few weeks.
Google Plus +
I don’t think I’ve mastered the full potential of sharing my posts to Google + just yet – but I make sure to add every post. Rumour has it that Google crawls posts from Google + quickest, so in theory you should appear further up the search pages. I don’t know how much truth there is in this – but there’s no harm in trying!
Comments on Other Blog Posts
Commenting on other blogger’s posts can be a great way to drive traffic to your blog. However, it’s important that you leave meaningful comments to make others want to visit your blog in return. “Nice post” followed by a link-drop to your own blog looks spammy and it won’t inspire people to click through.
It’s not essential that you share your posts on every single one of these platforms. These are just some of your options. Find out where your ideal readers hang out and follow your Tribe!
Good luck x